A start-up based out of London focussed on entomology.
The team is well structured.
Each Co-founder is specialised in a specific thing, from design, to cookery to marketing, creating a very solid and well rounded team. The team is small and lean. From what I can tell, they haven’t taken a major round as of yet, just a small angel to get them of the ground.
2 billion people across the world eat insects everyday, exclusively in the East. Insects are cheap, full of nutrition and protein, cheap to move around and also take little to no resources as well as no emissions. The world can no longer sustain the production of cattle and wheat that goes along with it, the markets will be looking for the ways to distribute resources. Especially with growing demand in countries such as China and Brazil for meat, prices are going to go through the roof. Insects will provide the cheap, efficient alternative. Ban Ki Moon http://reason.com/blog/2013/05/13/eat-more-insects-says-united-nations among other world leaders are pointing towards insects as the alternative.
They make it look good. Insects are currently very attractive to the Western palette, however ento overcomes this with beautiful marketing, creative recipes and a solid starting point in London.
What I’d look for.
Backwards integration. I’d like to see them move one/two steps back and also look at the wholesale market to retailers as well as the production. Their product is scalable but doesn’t currently take a large enough market share by just being client side. Further, since they are brick and mortar, I’d also want to see a solid business plan going forward as they’re likely to need capital to get going. Moreover their marketing would have to be bordering insane as they have some huge obstacles to overcome. The economy is the best marketing tool for them at present, but it still needs pushing.
They haven’t grown to be huge, they haven’t launched their main product, there isn’t any other major competitors as of yet, it’s a completely new market and they’re a new team. Their only investment is from team members and the winnings from a competition, meaning they’re ripe for the taking.